A core advantage of choosing Peoples Company as your real estate broker is our ability to utilize the most appropriate sale method based on your goals. Sellers can depend on our experienced team of land professionals to determine and implement the proper strategy that sets their land apart from alternative listings.
The use of aerial photography and property maps is among the aggressive marketing methods Peoples Company employs to showcase land and help prospective buyers reach a decision point faster. We offer public auctions, sealed-bid auctions and online auctions, which were introduced to give Internet-oriented buyers an opportunity to bid on land 24 hours a day from the comfort of their home or office.
In certain instances, a public auction by Peoples Company can be the best approach to get the most important characteristics of your property in front of potential buyers or investors down the road and across the country. Many of our auctions are video recorded and posted to YouTube with our innovative use of social media allowing for even more potential bidders to discover opportunities to bid on land.
Peoples Company Online Auctions, which aren’t confined to a particular venue, allow participants from remote locations to monitor and take part in the auction process for an extended period leading up to a predetermined date and time that the bidding comes to close.
Land auctions present sellers with the following advantages:
Auctions provide assurance that property will be sold on a specific date and time to the highest bidder, and allows sellers to dictate the terms of sale.
Prospective buyers are aware that the property will be sold on the auction date, and this knowledge provides an incentive to compete to purchase the property. The auction-bidding process further intensifies the competition by allowing all bidders to see that others are willing to buy the property at the same or a greater price.
A landowner may feel that sufficient interest exists in the community to buy his or her property. In many instances, difficulty may exist in determining a price or deciding to whom the property should be offered. A land auction ensures the property winds up with the buyer who is willing to pay the highest price for it, and provides all parties with a fair opportunity to make a purchase.
Auction sales allows lengthy negotiations over price and terms to be avoided, and also eliminates concerns over buyer financing issues.
Premium Exposure and Maximum Return
Peoples Company specializes in creating the demand that leads to successful outcomes. Only with maximum exposure of the property to potential buyers will there be assurance that it will bring full value on the sale day. Through our website, client database and other marketing channels, we attract buyers looking for 1031 exchange properties, buyers using land as a tool to diversify their investment portfolio, and buyers seeking to expand their current land holdings.
In 2012, Peoples Company was named by The Land Report as one of the “Top 30 Auction Houses” in the nation.
Visit our YouTube page to see a Peoples Company Land Auction in action, and contact us at (855) 800-5263 to request a customized auction proposal built to meet your specific needs.
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Each office is Independently Owned & Operated. Peoples Company is a licensed real estate broker in Iowa, Illinois, Minnesota, Missouri, Montana, Nebraska and North Dakota